Land Trust Alliance Rally is a special time of year for our team and we’re already counting down the days to this year’s gathering in New Orleans. It’s hard to believe that it’s only been a few years since our very first LTA Rally in 2019. We’d recently launched Lens and had three intrepid customers signed up so far. Those jam-packed conference days filled us with ideas and a clearer understanding of how earth observation data could support the land trust community’s critical work. We heard stories from conservation practitioners about monitoring challenges, the need for efficient ways to oversee conserved areas while protecting the time of stewardship staff, and the importance of swift responses if unexpected changes occurred.
We’ve come a long way since then, thanks in large part to many of the folks we met at Rally who were early adopters and provided us with generous feedback, plus the hard work of our talented team here at Upstream Tech. We built Lens because we care deeply about land protection and long-term conservation. And in the last few years, Lens has evolved into a robust monitoring solution, enabling land trusts to protect and steward places that sustain ecosystems and communities.
Lens makes earth observation data, analysis and reporting easier than ever before to help land trusts and environmental conservation organizations maximize their impacts. We believe that this data can drive greater accountability, efficiency gains, and more ambitious environmental outcomes. Since our early collaborations with the innovative team at The Nature Conservancy California that shaped our product, we’ve grown to support the work of over 150 organizations monitoring over 23 million acres, saving countless hours on monitoring that can be reallocated to more targeted site visits and strategic conservation work. We work with dozens of land trusts today, in addition to restoration, forestry, mitigation, and government sectors, including a partnership with the US Forest Service.