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A headshot of M. Estrada.

m estrada

Creative Producer
they/them

m (em) is the Creative Producer at Upstream Tech, working cross-product for Lens and HydroForecast and managing everything from branding to web development and design, content writing and copy editing, to video and graphic design of our publications and marketing materials.

Previously, they were the founder and creative director of an independent creative studio, creating campaigns around environmental and social justice, partnering with NGOs, brands, grassroots coalitions, and foundations. Their photojournalism and creative work has been published throughout the outdoor industry, internationally, and they've spoken on panels at conferences and festivals across the US at places such as the Wild and Scenic Film Festival and the Metcalf Institute for Marine and Environmental Reporting. Prior to this, they worked as an outdoor environmental educator and originally began their jaunt into the field through habitat restoration in the Golden Gate National Recreation Area. M holds a BA in Linguistics from UCLA and currently lives in New York – by way of California. Outside of work, they can typically be found obsessing over one hobby or another, and traveling with their pup Juni literally everywhere.